We came into the world in the spring of 2017, united by a shared vision.
We are MarmaLAB—a digital agency highly specialized in e-commerce solutions: from consulting for both new and established online shops, to the development and maintenance of online shops, and comprehensive UX/CRO audits.
Borislav Kolibarov is a certified expert in e-commerce and digital marketing. He is a consultant and lecturer in the field of e-commerce, brand ambassador of Balkan eCommerce Summit, a member of the jury for the eCommerce Awards, and a winner of the Top 100 IT Influencers for 2024.
In 2017, he co-founded the agency MarmaLAB together with Stanislav Ivanov. With a strong background in sales and management, he applies his experience to his own agency, quickly establishing it as a recognizable name on the market, trusted by major companies such as BMW Auto Bavaria, Petrol, Golden Rose, ZORA, TED Mattresses, MANIA Sustainable Fashion, ARDES, and others.
Stanislav Ivanov is a certified software engineer with over 12 years of experience and a certified SEO specialist with a focus on Technical SEO.
He is the co-founder of the e-commerce agency MarmaLAB and the person responsible for ensuring that the digital assets of the agency’s clients operate smoothly and at full functionality.
Professionals who turn dreams into reality.
Meet the team behind MarmaLAB | E-Comm & CRO Agency.
With over 10 years of experience in e-commerce and working on projects with online retailers selling products across 5 continents, we’ve gathered a wealth of knowledge that we’ve started to share.
Members of our team lead several courses at SoftUni Digital, including E-Commerce Basics, CRO & Automation and Email Marketing, and participate as guest lecturers in digital marketing at Xplora Academy.
”We turned to the agency for an audit of our online store, ted.bg, because we wanted to understand where and how we could improve it. It wasn't our first audit, but the results exceeded our expectations.
Mariyana StoyanovaDigital Marketing Expert | TED BED EAD
”We turned to the agency for an audit of our online store, ted.bg, because we wanted to understand where and how we could improve it. It wasn't our first audit, but the results exceeded our expectations.
Mariyana StoyanovaDigital Marketing Expert | TED BED EAD
We’ve structured our knowledge and expertise into services entirely focused on achieving long-term and sustainable results for our clients’ online shops.
We design and maintain modern, functional online shops built on the WordPress WooCommerce platform.
We understand that a successful online store is not just a collection of images and text, but a powerful sales tool that works for your business around the clock.
We conduct audits of online stores with a focus on results optimization or UX/CRO. We provide highly specific recommendations and solutions aimed not only at increasing conversion rates and average order value but also at reducing digital advertising costs and enhancing the overall user experience.
We consult beginners and startups who need guidance, as well as owners of established online stores who are facing challenges or want to boost their sales but aren’t sure how.
We carefully listen to our clients’ needs during a free consultation and create a personalized action plan filled with practical, actionable steps.
They trusted us to help them achieve more with their e-commerce business.
